EU keeps its 93 billion euro counter-tariff package on U.S. goods suspended
The European Union's counter-tariff package on about 93 billion euros of U.S. exports, covering farm goods, aircraft, machinery and consumer products, has never been applied. Since July 31, 2026 it has been suspended with no end date, and the European Commission can reactivate it.
What this affects
European UnionThe update
European Union officials are moving closer to approving a sweeping €93 billion retaliatory tariff package targeting key U.S. exports after recent American tariff expansions on industrial goods and metals. Several EU member states are urging accelerated implementation timelines, while business groups across Europe warn that prolonged trade escalation could weaken transatlantic supply chains. The measures are expected to affect sectors including agriculture, aerospace, machinery, and consumer products.
Impact
Escalating tariff retaliation from the EU could significantly increase costs for U.S. exporters and multinational manufacturers operating across Europe. Businesses with integrated supply chains face growing compliance and pricing challenges.
What to watch
Monitor European Commission announcements and WTO developments. Scope and product lists can change materially before adoption. Update, November 4, 2026: the European Commission adopted an implementing regulation on July 31, 2026 that keeps the EUR 93 billion package suspended with no end date, replacing a suspension due to lapse on August 6. The Commission says it keeps the suspension under review and can reactivate the measures.
How to prepare
- 1Identify your U.S.-export exposure to the EU
This package hits exports out of the U.S., which is the mirror image of most tariff planning.
- 2Review transatlantic contract terms
Who carries a new duty, and whether prices can be reopened.
- 3Prepare for added customs compliance
Documentation load rises on both directions of a retaliatory lane.
Sources
- EU: Suspension of rebalancing measures against U.S. exports extended · KPMG · July 31, 2026
We summarize published reporting and official notices. Always confirm rates and dates against the Federal Register or your customs broker before acting on them.