MEDIA KITSEPTEMBER 2026

Jordan Lewis · COO of Importivity · Austin, Guangzhou, Ho Chi Minh City

Source with Jordan
Media Kit

I film factories and products for 115,000 founders who import. I give the factory contacts away free in my DMs. The contact is 10% of the job. The people watching are the ones who place the orders.

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WATCH · WHO I AM & HOW I HELP▶ 01:00

115K

Instagram followers

16.9M

Views in the last 12 months

13.2M

Accounts reached in 12 months

4.7%

Average engagement rate

Reach, measured

Pulled from Instagram on 18 September 2026. The window is the last 12 months, which is 701 reels and the whole account. Reach is the per reel figure added up, so someone who watched twenty reels counts twenty times. It is not 13.2M separate people.

Reels published in 12 months701

Median views per reel11,921

Reels past 100,000 views33

Saves in 12 months226,789

Shares in 12 months186,988

Comments in 12 months49,695

Views in the last 90 days7.8M

Who is watching

Instagram's own follower breakdown, pulled 18 September 2026. It places 84% of the followers in a country. The shares are of that measured group, not of the whole account.

Top countries

United States24.3%

India13.7%

United Kingdom4.6%

Canada4.3%

Australia3.8%

Nigeria3.6%

UAE3.1%

South Africa2.7%

Germany2.6%

Age

18-248.5%

25-3435.0%

35-4432.9%

45-5415.4%

55+6.9%

83% of followers are 25 to 54. These are people running a business, not students.

69% are men, 12% women, and Instagram does not have a gender for the rest.

Top cities: Dubai, Bangalore, Lagos, New York, Mumbai, Singapore, Sydney, Chennai, Melbourne, London.

Top US cities: New York, Los Angeles, Houston, Chicago. The United States is the largest single country at 24.3%.

I am buying,
not reviewing

I am the COO of Importivity. We source and import for brands in the US and Europe, and I run the sourcing side.

I am on factory floors most weeks. Guangzhou, Qingdao, Shenzhen, Ho Chi Minh City, and shows like Canton and IFA. What I film is what I am already doing for clients.

That is the whole reason the account works. I am not reviewing products from a desk.

20+

Team across 7 countries

1,000+

Vetted factories

$150M+

In goods value moved

31%

Average landed cost saved

Products I filmed on the floor

TAP A CARD → INSTAGRAM

Dining room furniture660,883

Noise cancelling mask530,217

Freeze dryer426,752

Standing desks344,312

Retractable awnings337,560

VR parachute simulator327,770

Red light sauna320,515

Tool chests299,535

Skyscraper window rig268,132

Fog bubble machine235,754

5-axis CNC machine209,909

Shoe cleaning robot199,062

Go karts182,745

Phone case vending machine167,119

Underwater scooter137,926

Five things,
shot on the floor

/01Booth and floor walksI pick up the product and ask what a buyer would ask. Filmed live at Canton and IFA.

/02Product breakdownsReal unit cost, real MOQ, real landed price. This is the format people send to a business partner.

/03Factory toursInside the plant, on the line. Proof you are a factory and not a website.

/04Supplier interviewsYour sales lead answers buyer questions on camera, subtitled.

/05The Weekly Product BreakdownOne product taken apart in writing, with the sourcing route attached.

Instagram
is the room

Instagram@sourcewithjordan. Daily product and factory clips. This is where the DMs come from.

115K

followers

Email listBuilt from the DMs. The Weekly Product Breakdown goes out to it.

5,690

on the list

YouTubeThe same clips, searchable. Growing.

also here

TikTok379 videos posted. Growing.

also here

How it works

Five steps, and you can stop at any of them.

/01You send the productPhotos or a link, the unit price at your MOQ, and the MOQ itself. Email or DM is fine.

/02I say yes or no in writingUsually inside a week. If it does not fit the audience I tell you why, and that is the end of it. No chasing.

/03We filmOn your floor, at your booth, or from a sample you ship to Austin or Guangzhou. A floor shoot takes about an hour of your time.

/04It goes outUsually inside 30 days of filming, sooner around a show. You get the link when it is live.

/05I hand out your contactEvery viewer who asks gets your name and your email. I do not sit in the middle of it.

What I need from you

A product a buyer can order today, with a real MOQ.
Unit price at that MOQ, and the lead time.
One contact who answers in English inside a working day.
Permission to film on your floor, if that is where we shoot.
A sample, if we are filming without you.

The video
is yours too

Factories ask this before they ask anything else, so here it is in writing.

/01Repost it anywhereYour Instagram, WeChat, LinkedIn, your website, the screen at your booth. No fee and no expiry.

/02Keep the creditKeep the video whole. Do not recut it into an ad or run paid media behind it without asking me first.

/03Nothing is exclusiveYou keep working with whoever you already work with. I do not ask for a category lock.

/04Ask and it comes downIf something changes and you want the video off my account, tell me and I take it down.

09 · BRAND ASSETS

PNG on a transparent background, 1768 by 192. The zip also carries the Importivity mark, three press photos, a short bio, the company boilerplate and the colour values.

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