Importivity media kit
Everything you need to write about us, in one place. Company boilerplate you can paste, the numbers with the methodology attached, leadership bios, and the logo pack. If a figure here is not clear enough to publish, write to [email protected] and we will show you how it was measured.
Last updated 18 September 2026.
Company facts
- What it is
- A product sourcing and manufacturing company. It runs end-to-end sourcing and custom product manufacturing for brands that do not have their own factory relationships or a team in Asia.
- Headquarters
- Austin, Texas
- Sourcing hubs
- 4 hubs. Austin, Texas (HQ) · Ho Chi Minh City, Vietnam · Guangzhou, China · Wenzhou, China
- Team
- 20+ people across 7 countries, including the U.S., Vietnam, China, Mexico, Pakistan and India. Staff and contractors.
- Factory network
- 1,000+ vetted manufacturers across 9 manufacturing regions.
- Buyers served
- Independent brands and growing product companies in the United States and Europe, not enterprise procurement.
- Certifications
- None. Importivity holds no third-party certification today and publishes what it is pursuing, with dates, at the trust center.
- Insurance
- General liability, professional liability, workers compensation. Cargo and marine transit offered on client shipments.
- Press contact
- [email protected]
Founding date and legal entity are deliberately not printed here rather than guessed at. Ask [email protected] and you will get them in writing.
Every number defined
Each of these is one measurement with one definition. The definition matters more than the figure, because the same number reported two ways is how a company loses a reader.
Cumulative value of goods sourced and purchased for clients. This is what Importivity bought on their behalf. It is not client revenue and must not be reported as sales.
Factories in the network that have been through vetting, across 9 manufacturing regions.
Headcount counting both full-time staff and contractors, which is why the wording is people rather than employees.
Published conservatively. The measured average across the sample is 45%. Importivity prints the lower figure because it is the one it will defend line by line.
How the 31% saving was measured
Measured across 32 clients with a complete data set, comparing Importivity landed cost, net of our fees, against the invoices or supplier prices each client gave us for what they were paying before. The measured average is 45%. We publish 31% because that is the number we will defend line by line.
The full method, the sample and the exclusions are on the trust center.
Boilerplate
Three lengths, written to be pasted without editing. Please use one of these rather than a summary, so the same company description appears everywhere.
Importivity handles end-to-end product sourcing and custom product manufacturing. It is headquartered in Austin, Texas.
Importivity handles end-to-end product sourcing and custom product manufacturing. It is headquartered in Austin, Texas, with sourcing hubs in Guangzhou, Wenzhou and Ho Chi Minh City, works with a network of 1,000+ vetted factories, and has sourced more than $150M in goods value for clients. importivity.com
Importivity handles end-to-end product sourcing and custom product manufacturing. It is headquartered in Austin, Texas, with sourcing hubs in Guangzhou, Wenzhou and Ho Chi Minh City and a team of 20+ across 7 countries. It finds and vets the factory, negotiates the price, builds custom product to specification, inspects goods on the production line and runs the order to the client warehouse, for independent brands and growing product companies in the United States and Europe. It works with a network of 1,000+ vetted manufacturers across 9 manufacturing regions, has sourced more than $150M in goods value for clients, and publishes the methodology behind every figure it quotes. importivity.com
Spelling and style
- Importivity, one word, capital I. Never Importivity Inc or Importivity Ltd.
- The $150M+ figure is goods value sourced for clients. It is not revenue, client sales or sales generated, and has been misreported as all three.
- People across 7 countries, not employees. The count includes contractors.
- Source With Jordan in prose. The handle is @sourcewithjordan, lowercase.
What we do
Product sourcing and manufacturing, fully managed.
We find the factory. We negotiate the price. We run the order to your warehouse.
Product sourcing
Find and qualify the factory, negotiate, run the order.
Manufacturer sourcing and factory vetting
Audit who you are actually buying from before money moves.
Supply chain management
Run the program across multiple suppliers and shipments.
Tariff consulting and import export compliance
Classification, duty exposure and the paperwork behind it.
Quality control
Inspection on the line during production, not photographs afterwards.
Rapid prototyping
Samples and manufacturing development before a full run.
Shipping and logistics
Freight, customs and delivery to the door.
Packaging
Retail packaging and branding built with the product.
Leadership
Photos in the asset pack are cleared for editorial use. LinkedIn is linked only where the profile is confirmed, so an unconfirmed one carries no link rather than a guess.
Tanner Plante
Founder and Chief Executive Officer
Co-founded Importivity with Jordan Lewis after the two sold the software company they built together. Runs the company.
LinkedIn
Jordan Lewis
Chief Operating Officer
Runs sourcing operations across China, Vietnam, Mexico and India, from supplier negotiation through landed delivery. On factory floors most weeks. Films what he finds for 115,000 founders as @sourcewithjordan.
LinkedIn
Moazzan Ishfaq
Chief Technology Officer
Runs the technology function. Joined in November 2025 after selling Bizeebay, where he grew from developer to CTO. Builds the sourcing, quoting and supplier systems the operation runs on.
LinkedIn
Courtney King
Director of Operations, Asia
Runs the Asia side of the operation out of the sourcing hubs.
Lila Manroe
Head of Communications
First point of contact for press and speaking requests.
Source With Jordan
Jordan Lewis films factories and products on the floor and posts them to 115K founders on Instagram as @sourcewithjordan. It is the same work he does for clients, filmed. The channel has its own media kit with the audience breakdown and reach figures, measured and dated.
Brand assets
The pack carries both logo versions as transparent PNGs, the leadership headshots, the boilerplate as plain text, and this page's rules as a README.
Primary, for light backgrounds
821 x 304 PNG, transparent.
Reversed, for dark backgrounds
1200 x 400 PNG, transparent.
Colours
- Brand cyan #00B1E2
The accent. Buttons, links, the mark. - Cyan light #39C3E9
The lighter end of the button gradient. - Ink #0B1220
Headings and the navy in the wordmark. - Ink mid #334155
Body copy. - Line #E6EAF0
Borders and rules.
Using the logo
- Do not stretch it, recolour it, rotate it or add effects to it.
- Leave clear space around it of at least the height of the ship mark.
- Smallest usable width is 30mm in print and 150px on screen.
- On a dark ground use the reversed version rather than putting the primary one in a box.
- There is no vector master and no standalone icon. If you need the logo above about 1200px wide, write to [email protected] rather than upscaling it.
What we can talk about
Subjects we have a named person and a published position on, so a call goes somewhere.
Tariffs and landed cost
Section 301, IEEPA, HTS classification and what a duty change does to a small brand's margin inside one quarter.
Moving production out of China
What a Vietnam or Mexico shift actually costs, how long it takes, and where it goes wrong.
How factory vetting really works
Trading company versus manufacturer, what an audit catches and what it does not.
Sourcing for small brands
Why a system built for volume buyers fails a company ordering its first container.
Publishing your own numbers
Why Importivity prints a 31% saving when it measured 45%, and what happens to trust when a claim is checkable.
Contact
- Press and media
- [email protected]
Interviews, comment, speaking, fact checks.
- Documents
- [email protected]
Certificates of insurance, W-9s and compliance paperwork, within 48 hours.
- Phone
- 1-800-594-8719
If we get something wrong, tell us and we will correct it here and say that we did. Every figure on this page is re-measured rather than carried forward, and each one carries its own measurement date, which [email protected] will give you for any figure here. A number given from memory is an estimate, and we do not print estimates.