FRAWGS Floating Mats
Recreational water products · Nationwide distribution
FRAWGS needed floating mats that met both performance and safety standards: marine-grade foam, slip resistance, reinforced hardware, without sacrificing consistency as volumes increased. They also needed design differentiation: roll-up design, vibrant branding, and easy-storage features.
Importivity identified and audited Chinese factories with proven marine-grade foam capabilities, refined foam density and UV protection specifications, developed a branded carry bag as a profitable upsell accessory, and designed packaging that reduced freight costs while protecting mats during long-haul shipping.