Custom Packaging That Protects, Complies, and Sells
Avoid costly mistakes and delays. Importivity manages the entire packaging process so your products arrive retail-ready and risk-free.
Custom Packaging Design That Converts
Packaging isn’t just protection, it’s persuasion. With Importivity’s custom packaging design services, we help brands create packaging that stops customers in their tracks. For Whiskey Towers, we built a custom retail box with a clear viewing window, letting buyers experience the product before purchase, similar to the excitement of opening a Hot Wheels package.
From Prototype to Mass Production
Every stage managed; no hand-offs, no surprises.
Custom Packaging SOP
- Retail ready
- Sustainable materials
- Compliance first
- Scale to distribution
- Discovery brief
- Goals
- Channels
- Budget
We capture product specs, retail requirements, sustainability targets, and cost goals to anchor the project.
- Brief approved
- Structure and dielines
- Artwork checks
- Label rules
Create structure options with dielines and artwork zones that meet channel label and UPC placement rules.
- Dielines signed off
- Material selection
- Cost
- Sustainability
- Protection
Choose board, paper, plastics, bio options, and inserts that balance cost, brand finish, and transit durability.
- BOM locked
- Prototypes and transit trials
- Fit
- Finish
- ISTA style
Build samples for fit and finish. Run ship tests and carton integrity checks to validate real world handling.
- Trial passed
- Revise if needed
- Compliance and testing
- FDA
- EU
- Retail audits
Confirm safety, migration, and labeling requirements. Prepare documentation for audits and broker submissions.
- Compliance pack ready
- Print production
- Press checks
- Color targets
Lock inks and finishes, run press checks, and confirm QC at print and pack. Schedule to hit distribution windows.
- QC passed
- Scale and supply
- Capacity
- Lead time
- Cost control
Plan capacity and replenishment, coordinate freight and customs, and roll out scorecards for ongoing improvements.
- Launch ready
- Deliverables include dielines and artwork checks, a material menu, prototype set with transit results, compliance documentation, print spec and QC checklist, plus a distribution schedule.
sUBMIT A SOURCING REQUEST UNDER 2 MINUTES
Verify your email and submit a sourcing request so we can quickly review your needs and start helping you find the right products or manufacturers.
Regulatory Requirements and Compliance in Custom Packaging
Every market has unique packaging laws. We embed compliance into our custom packaging solutions so you never face costly rejections or delays
Country-Specific Labelling Compliance
Every market has unique requirements. From FDA nutrition labels in the U.S. to CE marks in Europe and packaging waste rules under EU directives, we ensure your custom packaging meets all regional standards so your products clear customs without delays.
Safety Warnings and Product Certifications
Consumer safety labeling isn’t optional; it’s mandatory. We integrate proper warnings, certifications, and usage instructions into your custom packaging, helping you stay compliant while building consumer trust.
Eco-Friendly and Recyclable Packaging Solutions
Sustainability is no longer a bonus; it’s an expectation. We design custom packaging that uses recyclable, eco-friendly materials while meeting regulatory standards, ensuring your brand aligns with modern consumer values and legal requirements.
Barcode Integration & Retail Readiness
For big-box retailers, barcodes make or break distribution. Importivity integrates UPC and EAN barcodes into your custom packaging, ensuring products scan correctly across global POS systems. We handle GS1 registration, SKU assignment, and retailer-specific formatting so your packaging is 100% retail-ready.
When it comes to scaling into Walmart, Target, or Costco, accurate barcode integration is what keeps shelves stocked and sales flowing.
Custom Packaging Design Process
From sketches to store shelves, our design process drives results.
Initial Concept & Brand Integration
We translate your brand identity into packaging concepts that combine visuals, structure, and compliance.
1
Prototype Development
Rough physical or digital samples are produced to test fit, strength, and presentation.
2
Importivity Product Sourcing Experts
Trusted partners in finding, vetting, and managing global manufacturers with full cost transparency.
Custom Packaging Services From Concept to Delivery
Whether you need eco-friendly retail boxes, oversized packaging for complex products, or tariff-aware sourcing strategies, our end-to-end service ensures your packaging is built to protect, comply, and sell.
-
Product
Sourcing
- Factory to warehouse
Controlled, transparent, repeatable sourcing that prevents fake suppliers and surprise landed costs.
- Verify suppliers
- Negotiate terms
- Contracts & compliance
- QA/QC checks
- Freight & tariffs
0
Fake suppliers
AQL
Met or better
- Manufacturer Sourcing
- Prototype to scale
Direct factory partnerships with audits, tooling, and IP protection for custom products.
- Factory audits
- OEM/ODM setup
- MOQs & pricing
- IP & compliance
- Dual source options
Audit
Real capacity
DFM
On spec tooling
-
Tariff
Consulting
- Policy to savings
Turn shifting tariffs into a playbook that protects margins and lowers landed cost.
- Section 301 analysis
- Exclusions & drawback
- Engineering & HTS
- Diversification plans
↓ Duty
Landed cost
On time
Broker ready
- Supply Chain Management
- Plan to delivered
Control tower visibility that aligns logistics, suppliers, compliance, and inventory.
- Logistics planning
- Supplier performance
- Testing & labeling
- Inventory & warehousing
OTIF
On time in full
Turns
Velocity
- Prototyping
- Idea to factory ready
Design support and rapid iterations with a clean handoff to manufacturing.
- CAD & materials
- 3D prints & samples
- DFM & pilot tools
- Test & refine
- Handoff pack
Faster
Time to pilot
Higher
First pass yield
- Shipping & Logistics
- Booking to delivered
Competitive global freight with customs, routing, and crisis playbooks managed end to end.
- FOB · CIF · DDP
- Customs & duty/tax
- Route optimization
- Tracking & exceptions
OTD
On time delivery
↓ Cost
Lane savings
Frequently Asked Questions
If you need further assistance, feel free to reach out to our team!
What is custom packaging and why does it matter for my business?
Custom packaging refers to packaging solutions designed specifically for your product, rather than using generic boxes or cartons. It helps protect your product, ensures compliance with retailer and regulatory requirements, and creates a strong first impression that drives sales.
How does Importivity’s custom packaging service work?
We manage the entire process from concept to delivery: design, compliance checks, barcode setup, prototyping, quality assurance, and logistics. Unlike many firms, we don’t hand off your project halfway — we take ownership until your custom packaging is in your customers’ hands.
Can custom packaging help my products get into major retailers?
Yes. Big-box stores and e-commerce platforms like Amazon and Walmart require strict compliance with labeling, barcodes, and safety certifications. Our team ensures your custom packaging meets these standards so your product is retail-ready from day one.
Do you offer eco-friendly custom packaging solutions?
Absolutely. We design recyclable, biodegradable, and eco-friendly custom packaging that meets U.S., EU, and international sustainability regulations. This not only protects the environment but also aligns your brand with today’s consumer expectations.
How do barcodes work in custom packaging?
Barcodes are more than a label — they’re your product’s passport into retail. We handle GS1 registration, integration into your packaging design, and point-of-sale testing to ensure your products scan correctly in any store, reducing costly returns or rejections.
Which countries are best for sourcing custom packaging?
China offers scale and finishing quality, Vietnam provides cost-effective solutions with tariff advantages, Mexico excels at speed and nearshoring, and the U.S. delivers IP protection and fast prototyping. We advise you on the best option depending on cost, speed, compliance, and risk factors.
Can Importivity create custom packaging for oversized or unusual products?
Yes. From modular homes to fragile consumer electronics, we’ve engineered custom packaging for products that don’t fit into traditional boxes. Our team designs packaging that minimizes damage risk and solves complex logistics challenges.
What’s the process for going from prototype to mass production?
We start with concept design, move into prototype packaging, refine through sample runs, and finally scale into full mass production with multi-stage inspections. At every stage, our experts test for strength, compliance, and presentation.
How can custom packaging reduce my tariff risks?
Tariffs often apply differently depending on product classification and materials. By designing tariff-aware custom packaging and leveraging nearshore manufacturing, we help businesses cut costs and build resilience against sudden tariff changes.
How do I get started with Importivity’s custom packaging service?
Simple: book a call with our team. We’ll review your product, goals, and compliance needs, then present a tailored custom packaging plan with clear costs, timelines, and sourcing options.
Still have questions?
Our team is happy to help! Visit our Help Center or contact us directly.