Frawgs.com Product Sourcing Case Study
When Frawgs sought a reliable partner to streamline its supply chain—from identifying the right manufacturers to delivering products and connecting with distributors nationwide—they turned to Importivity for our extensive experience in global sourcing, product development, and logistics.
Manufacturer Sourcing Challenges & our Approach
Frawgs needed a manufacturer who could consistently produce high-quality floating mats at scale while adhering to strict material and safety standards. This also involved ensuring on-time production and cost-effectiveness to keep the product both premium and competitively priced.
Global Network
We leveraged our vetted network of trusted manufacturers, focusing on those with expertise in marine-grade foam and water-recreation products.
Quality & Compliance
We assessed potential manufacturers for their track record in material compliance, ethical practices, and capacity to handle large-scale orders.
Contract Negotiation
We facilitated transparent negotiations to secure favorable pricing and production timelines, setting the stage for a reliable partnership.
Research & Development (R&D)
Frawgs wanted to refine its existing product while exploring innovations that could set it apart from other floating mat brands.
Material Testing
Collaborated with the manufacturer’s R&D team to test different foam densities and slip-resistant coatings for maximum durability and user safety.
Design Optimization
Ensured that the final mat design rolled up quickly yet remained robust and buoyant during use.
Feedback Loop
Incorporated real-world user insights—like ease of carrying, UV resistance, and quick-drying properties—into the iterative design process.
Product Development & Customization
Beyond the core product, Frawgs sought to develop optional accessories and add-ons that could serve as lucrative up-sells.
Product Enhancement
Refined the floating mat’s core features—reinforced grommets, improved foam density, and better roll-up straps.
Add-On Innovations
Proposed and developed complementary products:
- Floating Drink Holders for beverages
- Quick-Attach Docking Straps for easy tethering
- Branded Carry Bags to make transportation even more convenient
Brand Personalization
Worked closely with Frawgs to incorporate their vibrant branding and eye-catching color options, ensuring the product line stood out in a competitive market.
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Quality Control
Maintaining strict quality standards is vital for Frawgs’ reputation. Every mat must meet stringent safety measures, durability benchmarks, and aesthetic requirements.
In-Person Inspections
Coordinated factory visits and in-depth inspections at multiple stages of production to catch and correct issues early.
Third-Party Testing
Employed accredited laboratories to conduct load-bearing, durability, and water-resistance tests on each product batch.
Quality Assurance Protocols
Implemented detailed checklists and sign-off procedures, ensuring every mat meets or exceeds Frawgs’ standards before leaving the factory.
Shipping & Logistics
Timely and cost-effective shipping solutions are critical in getting Frawgs’ floating mats from the factory floor into the hands of retailers and end customers around the country.
STEP 1
Global Freight Coordination
Handled all aspects of international shipping, from booking ocean freight to navigating customs and import regulations.
STEP 2
Efficient Warehousing
Secured strategically located warehouses to minimize transit times and optimize inventory management.
STEP 3
Transparent Tracking
Maintained real-time visibility over shipments and provided regular updates so Frawgs could plan stock levels and marketing campaigns with confidence.
What Our customers say
This is where Importivity can help. We have the experience and resources to help your company source and manufacturer more quality products at better prices. All while providing award-winning customer service at every step in the process.
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Connecting Distributors Nationwide
To expand Frawgs’ footprint across the nation, the brand needed reliable connections to established distributors and retail chains.
Distributor Outreach
Leveraged our industry contacts to introduce Frawgs to a network of established sporting goods and outdoor retailers.
Co-Marketing Opportunities
Collaborated on marketing materials and promotional strategies to help distributors effectively showcase the floating mats and add-on accessories.
Relationship Management
Continued to act as the liaison between Frawgs and distributors, ensuring ongoing support, timely restocks, and mutually beneficial growth.
Results & Future Outlook
The primary motivations behind Trump’s tariff measures include addressing perceived trade imbalances, protecting domestic industries, and leveraging tariffs as a tool to influence foreign policies on immigration and drug trafficking.
Streamlined Supply Chain
Frawgs now benefits from a stable, high-quality production line with on-time deliveries and consistent product standards.
Innovative Product Line
Enhanced product features and profitable add-ons have strengthened Frawgs’ competitive edge.
Nationwide Distributor Reach
Thanks to strategic partnerships with distributors, Frawgs’ floating mats are available in more locations than ever before.
Ongoing Collaboration
Importivity remains a committed partner to Frawgs, continually optimizing logistics and exploring new market opportunities to help the brand reach even greater heights.
Frequently Asked Questions
If you need further assistance, feel free to reach out to our team!
What makes Frawgs’ floating mats unique compared to other floating mats on the market?
Frawgs mats are crafted with premium, marine-grade foam that’s designed for maximum buoyancy and durability. They roll up easily for convenient transport and storage, making them an ideal choice for boat owners or anyone seeking a fun, hassle-free water activity. Additionally, features like slip-resistant coatings and reinforced grommets set Frawgs apart from competing brands.
How did Importivity help Frawgs with manufacturer sourcing?
Importivity tapped into its global network of vetted manufacturers to identify those specializing in marine-grade foam products. We assessed each potential partner on quality, capacity, and compliance with ethical and industry standards. Through careful negotiations, we secured a manufacturer capable of producing high-quality mats at scale and on schedule.
What research and development steps were taken to refine the floating mat?
We collaborated with the manufacturer’s R&D team to test multiple foam densities, slip-resistant surfaces, and UV-resistant coatings. User feedback was key: we incorporated insights on portability, safety, and durability, ensuring each new iteration of the mat was more reliable and easier to use than the last.
What kind of product enhancements and add-ons were developed?
Importivity worked closely with Frawgs to introduce valuable accessories such as:
- Floating Drink Holders for added convenience
- Quick-Attach Docking Straps to secure the mat in place
- Branded Carry Bags for easier transport and storage
These add-ons not only enhance the user experience but also serve as profitable up-sells for retailers.
Does Importivity manage shipping, customs, and logistics?
Yes. Importivity oversees the entire logistics chain, from organizing ocean freight to navigating customs processes. We also coordinate warehousing to optimize inventory management and reduce transit times. Real-time tracking and updates keep Frawgs informed about each shipment’s status.
What is the advantage of connecting distributors through Importivity?
Importivity leverages established relationships with sporting goods and outdoor retail distributors across the nation. This network accelerates product placement in key markets, increases brand visibility, and streamlines the restocking process, helping products like Frawgs’ floating mats reach consumers more effectively.
How do I clean and store a Frawgs floating mat?
Cleaning is straightforward: simply rinse the mat with fresh water after use and let it air dry. For storage, roll the mat up using the provided straps or a carry bag. Keep it in a cool, dry place (such as a boat compartment or a garage) to maintain its longevity and prevent unnecessary wear.
Is the floating mat safe for kids and pets?
Yes. Frawgs mats are made from non-toxic, closed-cell foam that’s designed to be safe for people and animals. Always supervise children and pets while on the water to ensure a fun and safe experience.
How do I purchase a Frawgs mat or learn more about the product line?
You can visit Frawgs.com to explore the product range and purchase mats and accessories directly. For any inquiries related to distribution or bulk orders, reach out via their Contact page or get in touch with us at Importivity.com.
Can Importivity help my business with a similar process?
Absolutely. Whether you’re launching a new product or optimizing an existing supply chain, Importivity offers end-to-end solutions—covering everything from manufacturer sourcing and R&D to logistics and distributor outreach. Contact us to discuss how we can support your product’s journey from concept to market.