Win the Market by Outsourcing Smarter

Reverse Sourcing

We find your competitor’s manufacturer, then help you outmaneuver them. Faster. Cheaper. Smarter.

factory sourcing in China

What is Reverse Sourcing?

Reverse Sourcing isn’t just about launching a similar product; it’s about gaining insider intelligence on your competition.

By identifying their factory, you gain insights into their:

Understanding how your competitor’s product is made helps you identify opportunities to lower costs, improve quality, or speed up turnaround times through better materials or automation.

Knowing a factory’s capacity gives you insight into how much volume your competitor can handle—helping you predict stockouts, scale faster, or take over unused capacity.

Revealing where your competitor manufactures uncovers risks like political instability, shipping delays, or tariffs, giving you a chance to outmaneuver them with a more resilient setup.

By mapping their supply chain, you can identify bottlenecks, key dependencies, or logistics gaps… then build a smarter, leaner, and more defensible operation.

Who This Is reverse Sourcing For?

Our Partners

How Importivity Gives You the Edge

Importivity
Services Available
Competitors
Services Available

What Our customers say

We have the experience and resources to help your company source and manufacture more quality products at better prices. 

Frequently Asked Questions

If you need further assistance, feel free to reach out to our team!

Is reverse sourcing legal?

Yes. We use public import records and supplier connections to match you with manufacturers who are not bound by exclusivity. If a factory does have an agreement in place, that’s their responsibility, not yours. We help confirm this during negotiation to keep everything transparent.

Yes, we’ll help you negotiate territory exclusivity or volume-based protection when available.

Perfect. We can help you iterate, improve, or rebrand the product to align with your brand identity.

We charge a flat rate to find the supplier. Additional services are optional but available.

Most of our clients receive their verified supplier report in under 7 business days—many in as little as 48 hours.

No problem. We’ll help you evaluate opportunities based on what’s trending, what’s vulnerable, and what you can realistically outperform.

In many cases, yes. Most manufacturers are not bound by exclusivity and welcome new business. We’ll guide you through the right approach to avoid conflict and gain leverage.

Absolutely. Our team can manage everything from negotiation and sampling to packaging, QA, and international shipping.

Product Sourcing Request

Schedule Discovery Call

Reverse Sourcing Native Deodorant

Native Deodorant

industry

Personal Care / Skincare

Product

Aluminum-free, essential oil deodorant

Problem

An influencer-backed skincare brand wanted to launch an aluminum-free deodorant like Native, fast. But they didn’t want to spend months in formulation and supplier vetting.

What We Did

Identified Native’s contract manufacturer using import records and ingredient data

Reverse Sourcing Advantage

By matching a proven formula, the brand skipped 6–8 months of development and launched with confidence.

Results

Launched in just 45 days with a fully customized product, a celebrity-backed rollout, and 68% margins.

Reverse Sourcing Trader Joe's Strawberry Juice

Strawberry Juice

industry

Beverage / DTC Grocery

Product

80% juice / 20% carbonated water sparkling drink

Problem

A beverage startup wanted to launch a clean-label sparkling juice similar to Trader Joe’s fan-favorite, without starting from scratch.

What We Did

Traced the original manufacturer to a Vietnamese co-packer

Reverse Sourcing Advantage

The client launched nearly the same product, faster, cheaper, and legally. Without reinventing the formula.

Results

Brought to market in 9 weeks with boutique grocer pre-orders and improved margins.

Reverse Sourcing Gravity Blanket-Style Weighted Blanket

Gravity Weighted Blanket

industry

Wellness / Sleep

Product

15lb weighted blanket with premium fabric

 

Problem

A comfort-focused DTC brand wanted to enter the weighted blanket market without infringing on IP or compromising quality.

What We Did

Identified Gravity Blanket’s early private-label manufacturing partner

Reverse Sourcing Advantage

Entered the category with factory-proven quality, custom improvements, and lower risk.

Results

Launched under budget, reduced lead times by 40%, and secured a major influencer partnership at launch.